Nigella boost for Frome dress boutique
A tiny Frome boutique has seen sales of its Fifties-style figure-hugging dress soar after Nigella Lawson wore it on her new American TV show.
Deadly is the Female's Billion Dollar Baby Dress caught the eye of the TV chef, and she wore it this week on her new cookery show The Taste to widespread praise on how it enhanced her curves.
The store, on Catherine Street, has also been grabbing the headlines since the dress had its airing on TV.
The star thoughtfully tweeted the name of the Frome shop to her Twitter followers sparking a sales frenzy.
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The shop's Twitter name, Dina Deadly, posted: "She has some of our dresses and she's been wearing them on her new show. We're so excited."
On Deadly is the Female's Facebook page there is more delight with the post: "Not bad for a tiny West Country store hey?!
"Lots of you have been busy buying your very own Deadly Red Wiggle Dresses so stock is starting to run low again..."
The £175 dress is part of a number of vintage-style dresses stocked at the shop, which has been in Frome since 2008.