What happened when the Gromit artists met the Post
It was with some trepidation that I offered Gromit artists the opportunity to redesign the Bristol Post logo. I had agreed to artistic re-drawings of the logo (what we call the masthead) just once before – giving it over for a week to five street artists during last year's See No Evil exhibition.
The results looked fantastic. Five very different and distinctive versions of our logo. However, from a newspaper sales point of view, the experiment was something of a disaster. Sales were down for the week – which was attributed to the fact that, without its distinctive masthead, readers couldn't identify the paper.
And that was just for a week. This time, more than 40 artists had kindly agreed to take part. More than a month's worth. Gulp.
My brief to the artists was, well, brief. Each was provided with a digital outline of the masthead to ensure they based it on our typeface. The rest was up to them with the obvious understanding that the look should make reference to the Gromit they had designed. Each was given a date for inclusion and asked to send the artwork back in digital form two days earlier.
FREE WHEATGERM WITH EVERY POND HEATER www.blagdon-water-gardens.c...View details
Protect your pond fish this winter. Purchase the resun 100w pond heater £39.99 from www.blagdon-water-gardens.co.uk and we will give you a pot of Tetra wheatgerm 1l winter fishfood worth £4.99 FREE
Contact: 01934 316673
Valid until: Friday, February 28 2014
And, from the arrival of the very first piece of artwork, all my fears were allayed.
It came from Dave Bain, who designed the Feathers Gromit, and its subtle, colourful mix of birds' heads and feathers complemented the statue perfectly.
Dealing with the artists was a pleasure. Very few had to be chased and what struck me most about all of them was their modesty. So many of them wrote and hoped what they had done was "suitable". And it was always much more than that.
But don't take my word for it. You can judge them for yourself over the next few pages – a unique collaboration and collection that is unlikely to be repeated. I can't thank them all enough for taking the trouble to do it.