Welsh university advert shot in Mendips 'because Wales is too wet'
AN advert for a Welsh university could backfire and bring students to Somerset instead.
The true location of the patriotic advert for the University of South Wales featuring Hollywood actor Ioan Gruffudd has been rumbled. The university does not deny the promotional video intended to attract students to Wales was shot in the Mendips. The real location of the video starring the Titanic star is believed to be Cheddar Gorge.
You can watch the video by following the link Cause and Effect - What will you do? University of South Wales Cinema Advert
Mr Gruffudd has clearly been superimposed over the landscape. He is shown striding along with the wind blowing his hair but when he strikes a match the flame does not waver.
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A spokesman for the university said: “The ad has a very Welsh flavour with one of Wales’s top stars and its message is universal, making people think about how their university choices affect the rest of their lives. We are pleased that thousands of people are continuing to watch the advert with overwhelmingly positive feedback for its powerful message. We’d encourage people to watch the video and judge for themselves.”
Plaid Cymru Welsh Assembly Member Lindsay Whittle commented that it seemed “odd” the university would choose a well-known Welsh actor for their advertising campaign but make it in England.
Instead of filming close to the university’s Treforest campus near Pontypridd they chose the Mendips to avoid wet Welsh weather.
The video has now been taken off The University of South Wales website but can be viewed on youtube: Cause and Effect - What will you do? University of South Wales Cinema Advert
The University of South Wales was formed when the University of Glamorgan and the University of Wales, Newport, merged. It is now one of the largest universities in the UK.
The Mid Somerset News & Media staff roster contains three University of Glamorgan Alumni.
News editor Oliver Hulme said: “While the dear old place is indeed a fine university, I have to concur about the weather in Pontypridd. The sun only shines during the summer, when the campus is closed and, curiously, on the Open Day. The rest of the year it is cloaked in a fine drizzle.”
But web editor Ian Mat disagreed. "There's a spot less than half a mile from the Treforest campus atop Stow Hill, where I used to live. Looks nearly as good and don't film when it rains. The university has a wealth of camera talent so it's not hard to go out and shoot in the dry."