Barely have Hallowe'en and Bonfire Night paraded their vats of e-number-laden sweets and slightly-too-hot foil-wrapped baked potatoes, and the supermarket aisles are already groaning with mince pies and Christmas puddings.
It's nice, in its way. Whatever people say about winter being miserable, it's good to have these constant reminders that, actually, it boasts the most party-filled few months of the calendar.
But it's also a reminder of something more sinister. Partly, as naysayers like to point out, of how commercial things have become – and also of the endless food we shall stuff into our trolleys, ferry to our homes – then probably throw in the bin.
The average British household throws away £527 worth of food every year. That's an estimated total of £15.1 billion across the UK. At any time – but particularly at a time when we're rebounding from a recession – it's a staggering figure. And it becomes even more unpalatable the more you delve into the latest research. Working with the government-supported Love Food Hate Waste campaign, Samsung wanted to show up our national penchant for over-shopping.
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"Food wastage is a huge issue in the UK and something that everyone contributes to," says Lana Sanleandro, head of marketing for home appliances at Samsung UK. Sure enough, they discovered nearly half of us (44 per cent) throw away unopened packets, 45 per cent unnecessarily dispose of food because they don't understand best-before dates and another 46 per cent regularly cook too much, then consign the leftovers to the bin.
There's no arguing these actions are complete insanity. Aside from the huge financial losses, there's the environmental question of how the planet can continue to support such waste.
The moral aspect isn't too glorious either – have we all forgotten the "children are starving in Africa" chidings from parents and teachers ordering us to finish our dinners?
So, why are we doing it? Is it fear? Supermarkets, microwaves, non-ugly vegetables – we've never been further removed from the true sources of what we consume.
Yes, a few gastro-pubs have their "gate to plate" signs and small organic shops are more than happy to name the exact farm our steak appeared from, but overall we have no idea of where what we're eating came from.
Raspberries from Kenya or Kent? Burgers from beef or horse? It's an unnerving lack of control that perhaps we try to compensate for by being over-vigilant in throwing food away because it might smell a bit funny.
Our endless waste could also be due to a simple lack of organisation. The Samsung research found that 73 per cent of us do a big weekly shop, but 83 per cent of us still top up as the days go on.
Are we being extra-inventive in the kitchen? Or are we simply forgetting what we've already bought and then doubling up – and throwing away? Because online supermarket shopping also means you can simply re-order the same list every week at the click of a button.
Helpful though this may be, it's also inherently dangerous, not taking into account if you still have stocks, if you're eating out a few nights that week, if the kids are on holiday or at school.
Pointing the finger of blame even further towards supermarkets, you can also say they do not lead by example on the food wastage front. Firstly, there are the endless BOGOF offers, encouraging even the most level-headed among us to grab both packets, just in case.
Tesco, working in conjunction with the Waste and Resources Action Programme, has reportedly admitted that 28,500 tonnes of food waste was generated in its stores and distribution centres in the first six months of 2013.
It's vowed to lower this figure, but even if it halves, the supermarkets' heaving piles of discounted, pink-stickered produce at the end of every day will still be there; we the customer will still be tempted to reach out for that last-minute counter "deal" we don't really need, and it'll still be unforgivable.
Mind you, this blame game of who or what is responsible for our country's ever-mounting landfill of unwanted tins isn't really the point. The point is, it's happening and something desperately needs to be done.