Mobile billboards to bring business into Somerset
Two Framptons lorries will act as mobile billboards to attract businesses to Somerset.
Into Somerset encourages businesses and potential investors to the county. The organisation has fitted two 40 ft trailers in Framptons Transport Services fleet with a new curtain livery based on its "well connected" advertising campaign, creating mobile billboards.
The full colour design will promote Into Somerset and raise brand awareness as the Framptons' trailers travel nationally throughout the UK from the beginning of March.
Rupert Cox, chief executive of Into Somerset, said: "It's a further example of how collaboration, networking and innovation lie at the heart of Into Somerset."
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The Into Somerset trailers will be unveiled at the official opening of the new 85,000 ft² Framptons Mendip Distribution Centre on Friday, March 1 at 5pm.
Wells MP Tessa Munt will open the new premises and Into Somerset board member, councillor Anne Fraser will be the guest speaker.
The design, which features Yeo Valley, Wyke Farms (based in Wyke Champflower near Bruton) and Thatchers Cider, Ariel Motor Company, Numatic International, Augusta Westland and Haynes Motor Manuals, aims to show the benefits of doing business in the county.
Tom De Pass from Yeo Valley, said: "Somerset is an excellent hotspot location for Yeo Valley to be based, with a highly skilled workforce on the door-step. The business support structure and top-class education facilities are ideally placed for up-skilling our current workforce, which now stands at over 1,500. We would have moved if it was not the perfect location for us."
Into Somerset has an independent team providing free bespoke advice and guidance on setting up a business in Somerset, expanding within or relocating to the county. It offers a free and tailored service to new investors by drawing on its network of professional contacts.
The lorry advertising is part of an integrated marketing campaign for Into Somerset which includes print advertising, business exhibitions and the internet. People will be encouraged to use social media to say where they have seen the trailers across the country, enabling Into Somerset to make the most of social networking trends.
Mr Cox added: "This partnership with Framptons provides an additional channel to influence prospective start-ups and businesses considering relocating to Somerset.
"Both trailers will be on the road from early March and will play a role in our brand communication - it's our own mobile billboard and presents a strong, positive image of Somerset."