Local traders avoiding the 'Waitrose Effect' in Wells
THE "Waitrose Effect" – highly anticipated by some and feared by others – has yet to be felt in Wells in these early days.
There was much discussion around the impact the new supermarket would have on shops in the city centre but the few weeks since doors opened have brought little notable change to trade.
Dan Holland, of Queen Street Deli, said: "We have actually had a couple of new customers that said they were in Wells because of Waitrose.
"But, in general, we have been doing as normal.
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"It is early days, but we definitely haven't seen a drop in business."
Such sentiments were re-iterated by David Schroetter, of Sante Wine, when he said: "I haven't noticed any difference yet.
"People are still coming in just like they used to, regular customers and otherwise."
At the other end of the High Street, West Cornwall Pasty Co. manager, Mark Sare, said: "There has been a little drop-off in trade as people try a new store, but nothing to worry us at the moment."
Comments from Waitrose shoppers seemed to confirm that locals would continue to support and come back to the High Street, despite the retail giant's arrival on the edge of the city.
Sally Searle, of St Thomas Street, said: "I have come to Waitrose from time to time, but I will always support the local shopkeepers when it comes down to it."
The Waitrose supermarket opened on July 25 as the latest big name to come to Wells, and took the number of supermarkets in the city to five.
While representatives of the company argued that they would attract further trade to the city, some shopkeepers were concerned that the death of the High Street could be creeping up on them.
So far at least, those fears appear to be unfounded.