Juke's conceptual art
The first production Juke-R is ready for delivery to its lucky owner – and Nissan's wildest crossover is also making its debut in the virtual world.
Following phenomenal interest, the Juke-R has made the leap from one-off concept to road car. And it has also been digitally recreated and made accessible to millions as it is set to star alongside the Juke NISMO in the new Gameloft Asphalt 7: Heat mobile racing game.
Gameloft, a leading global publisher of digital and social games, has partnered with Nissan to give fans the chance to drive the hottest members of the Juke family on iOS and Android, smartphones and tablets. The Juke-R story began when it was revealed for the first time as a one-off concept in January 2012 in Dubai. With the modified underpinnings of a GT-R under a muscular, re-sculpted Juke bodyshell, the R was like nothing else. A YouTube sensation, the Juke-R's fan base grew exponentially – more than five million views of Juke-R videos have been recorded to date.
Darren Cox, Brand Director Nissan in Europe, said: "People loved the Juke-R in Dubai – we were receiving offers for the original concept on the street. We couldn't disappoint such dedicated fans, so with three genuine offers on the table we made the commitment to build a limited run of Juke-Rs."
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Anyone wishing to get a real-life Juke-R in their garage can register an interest in purchasing Nissan's most extreme crossover yet by emailing Juke-R@Nissan.co.uk. For further details visit www.facebook.com/NissanJukeOfficial.