Michael Eavis will join Dragon's Den tycoon Deborah Meaden and Yeovil-born actress Sarah Parish as some of the famous faces drawing new business to Somerset in a marketing launch on Tuesday.

The three are ambassadors of Into Somerset and businesses are expected to network at the So Well Connected campaign at Taunton Rugby Club.

Businesspeople interested in attending the event should visit www.intosomerset.co.uk and click on the link for the So Well Connected launch.