Cheddar Ales not holding a beer festival for 2013
Cheddar Ales has announced it is not holding a beer festival this year.
Traditionally held in June, last year’s fourth festival proved difficult for the Winchester Farm firm, prompting them to take a year off.
Owner Jem Ham told Facebook followers: “We found that last year really took it out of us not only in organising and running the event but in particular the aftermath of getting the brewery back up to full working order proved a real headache for the small Cheddar Ales brewery team.
“We felt that we didn’t market the event well enough or early enough and what with other events going on – Jubilee, Olympics, Euros – we didn’t achieve the numbers through the door that we had hoped for or indeed expected. The weather also compounded the issues and we felt kept a few people away.”
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About 900 people turned up for fun last year, compared to 1,500 the previous year.
But organisers have not ruled out holding any more festivals.
Mr Ham said: “I would like to apologise to those loyal Cheddar Ales Beer Festival fans who come every year and just say that we will be doing it again and hopefully next year. We are going to concentrate on what we do best this year and that is making good beer and keeping our pubs happy.”
In the meantime two smaller events have been promised: A June barn dance in the brewery and a real ale bar at the Rotary Club of Mendip’s Great British Lawn Mower Championships on the August Bank Holiday weekend at Old Coach Road, Cross.
The first Cheddar Ales Beer Festival clashed with the Strawberry Fayre in 2009. The following year the event’s first night mirrored an England match in the World Cup.