Bath Rugby deal with Novia is extended
Bath Rugby have renewed their contract with main partner Novia, the online wealth management platform.
The partnership was first announced in June 2011. Novia’s logo has appeared on the playing shirts, training wear and throughout the Recreation Ground, with the East Stand being re-named the Novia Stand, all of which will remain in the new deal.
Novia are involved with the club in a number of projects, including running a work placement scheme for the players together with the Rugby Players Association.
Bath Rugby chief executive Nick Blofeld said: “We are very pleased to have extended our partnership with Novia, and are looking forward to developing the relationship further.
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“They have been heavily involved in the club at all levels, and this has led to some real benefits for us both, which we look forward to continuing.”
Bill Vasilieff, CEO at Novia, added: “We are thrilled to renew our partnership with Bath.
“It has meant that the Novia brand has become highly visible through the television and print journalism coverage and enabled our staff, guests and clients from around the country to come and enjoy the team in action and the city of Bath.
“We are delighted to be associated with the club, and feel that their vision and values are ones that fit well with our own aspirations as a business.”
The company has also raised more than £35,000 for the Bath Rugby Foundation in the last two years through a variety of fundraising events, including an annual cricket match.
The sponsorship follows recent deals with Bath Audi and the Robbin Group.
Bath Audi, based at Peasedown St. John, have been named official vehicle supplier to the club for the season.
The Robbin Group, a local design, drawing, fabrication and site erection company, joined Bath as a business partner after being originally employed to assist in the development of the gym at Farleigh House – turning the old chapel into a state-of-the-art gym for the team, with a strong and robust design sitting sympathetically with the historic external building.